Book description
Not a designer? Don’t have a big marketing budget? Now you can design effective marketing materials yourself with this guide written by best-selling author and design expert Roger C. Parker. This one-stop guide to marketing gives you the basics for creating effective messages and step-by-step instruction for using Publisher 2003 to design compelling, easy-to-read marketing materials that deliver your message successfully.
Even if you’re not a designer or you have no marketing experience, you’ll get expert advice and learn how to: • Develop a market empathy, think like your market, and solve their problems using their language • Format your message so it’s attractive and easy to read—by taking a crash course in graphic design • Save time and money by using Publisher to create several different types of effective marketing pieces—including postcards to promote your business and newsletters that keep you in touch with your customers • Use techniques for quickly harnessing powerful Publisher capabilities • Do it right from the start and avoid common pitfalls and design mistakes
Each chapter includes an interactive exercise as well as review questions with answers on the author’s companion Web site. Also on the Web site are downloadable worksheets and templates, more illustrations of the projects in the book, additional before-and-after project makeovers, and other resources.
Table of contents
- Copyright
- Acknowledgments
- Advance Praise for Design to Sell
- Introduction
- Perspectives on Marketing Using Design
- Working with Publisher
- Publisher at Work
- Wrapping It Up
- Appendix
-
Color Chronicles
- Color Schemes Take the Worry Out of Choosing Colors
- A Little Color, Carefully Used, Makes a Big Difference
- Choosing an Appropriate Publisher Color Scheme
- Four Common Problems When Working with Color
- Four Examples of the Appropriate Use of Color
- Exploring the Advantages of 2-Color Commercial Printing
- Use 4-Color Printing for the Best Possible Quality
- Review Your Use of Color In Your Marketing
- Roger C. Parker
- Index
Product information
- Title: Design to Sell
- Author(s):
- Release date: March 2006
- Publisher(s): Microsoft Press
- ISBN: 9780735622609
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