The Six Criteria of Effective Design

Effective design always aims to satisfy six criteria. Basing your design on these criteria helps you replace subjectivity and uncertainty with appropriateness backed up by confidence. By carefully analyzing each of your projects before you begin working, you gain a laser-like focus that will unerringly guide you through the decision-making process that constitutes graphic design and production.

1. Goals

Start by identifying the goals of each project. This can begin with a simple question like, “What is the purpose of the project you are working on?” Involve your coworkers and your boss or client in answering ...

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