The Eight Principles of Effective Design
It is, of course, impossible to reduce effective design to a series of strict rules or equations such as “If you’re working with 12-point type, use 14 points of line spacing.” However, it is possible to identify eight principles that characterize attractive, reader-friendly design. Familiarity with the following principles won’t guarantee the success of your designs, but understanding them will definitely help you make better-informed decisions as you use Microsoft Publisher to multiply the effectiveness of your marketing messages.
You have to understand the elements of successful design before you can create successful designs!
Note
It is not necessary for you to memorize the information on the following ...
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