The Three Truths of Effective Marketing
Although advances in technology, such as fax machines and the Internet, have changed the way marketing messages are communicated, the basics remain the same. Success comes from close adherence to the three truths of marketing, which guide the success of firms of all sizes around the world.
The following truths form the foundation of successful marketing programs for firms of all sizes.
1. Target Your Market
Target marketing works. It pays to spend your money on those most likely to buy from you.
Many firms have underachieved—or even gone out of business—because they believed in marketing to “everyone.” There’s an entire industry out there waiting to take your money in exchange for advertisements in media ...
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