Tasks That Your Messages Must Accomplish
Because design cannot succeed without a relevant message, it’s important to understand the major tasks that your message must accomplish. Without compelling messages at the core of your design, the only things you can create with Microsoft Publisher are pretty pictures.
Microsoft Publisher makes it possible to create efficient marketing systems that can be used to consistently send educational messages to qualified target markets.
Compelling messages satisfy the following requirements.
Engage the Reader’s Interest
Your message must immediately engage your readers’ interest. Readers are in a hurry, and so they are extremely selective (and selfish) about what they read. Their number-one concern is: “What’s ...
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