Design to Sell

Formatting Headlines and Subheads

After publication titles, headlines and subheads are the first text elements your readers are likely to notice. The typeface and formatting choices you make for headlines and subheads will be immediately obvious to your readers and will go a long way toward creating the image your marketing message will project.

Using Font Schemes to Combine Typefaces Recent versions of Publisher take the worry out of choosing the right combination of typefaces for headlines, subheads, and body copy. Publisher’s Font Schemes offer professionally chosen combinations of the typefaces built into the Microsoft Windows operating system and many of the designs that ship with Publisher. To put this tool to work, select Format, Font ...