Chapter Ten. Promoting Your Business with Postcards
What you’ll find:
Discover the power of postcards.
Plan your postcard marketing, create effective postcard messages, and assemble a mailing list.
Design and produce your postcards.
Become a “postcard pro.”
Use the Internet to send postcards.
For most businesses, advertising and marketing are “events” that take place when sales are slow or on a “time available” basis.
The most profitable businesses, however, operate from a different perspective. Successful firms view advertising and marketing as an ongoing process.
To achieve the goal of consistency, marketing tools must be practical. The tools must be simple enough that they can be used easily, even while you spend the majority of your day selling ...
Get Design to Sell now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
