Design to Sell

Planning Your Postcard Promotions

Planning your postcard promotions involves committing to sending postcards that satisfy both short-term and long-term goals, identifying appropriate opportunities to send postcards, crafting your message as concisely as possible, and building your mailing list resources.

Single-Purpose vs. Multipurpose Postcards

A well-planned postcard satisfies both short-term and long-term goals.

Many postcards fulfill a single purpose—for example, announcing a specific upcoming promotion or event. But a better alternative is to plan your postcards so that they satisfy long-term as well as short-term purposes:

Specific promotional goal The majority of the postcard should be devoted to a specific task, such as thanking a customer ...