Planning Your Postcard Promotions
Planning your postcard promotions involves committing to sending postcards that satisfy both short-term and long-term goals, identifying appropriate opportunities to send postcards, crafting your message as concisely as possible, and building your mailing list resources.
Single-Purpose vs. Multipurpose Postcards
A well-planned postcard satisfies both short-term and long-term goals.
Many postcards fulfill a single purpose—for example, announcing a specific upcoming promotion or event. But a better alternative is to plan your postcards so that they satisfy long-term as well as short-term purposes:
Specific promotional goal The majority of the postcard should be devoted to a specific task, such as thanking a customer ...