What Is a Platform?
A platform is your version of a local newspaper or radio station. Just as the owner of a small-town department store or grocery store gains a competitive advantage by owning a local newspaper or radio station, helping the owner to keep in touch with customers, your platform provides a similar way to inform your clients and prospects about the value of buying from you.
Types of Platforms
There are numerous types of platforms. The worlds of business and politics provide many examples. For instance, the name recognition from a background in the entertainment industry can be enough to establish a career in politics—in Ronald Reagan’s case, leading to the White House.
Television shows have not only propelled Martha Stewart and ...
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