Producing Each Issue

Two additional techniques you can use to simplify creating each issue are list-based writing and writing to fit.

List-Based Writing

The starting point to completing each of your previously identified topics is to build on the ideas you entered on your Editorial Calendar Worksheet.

You’ll want to create an expanded plan for each issue. This can be based on the One-Page Newsletter Issue Planner, shown in Figure 11-7.

Figure 11-7. The One-Page Newsletter Content Planner, which can be downloaded from www.designtosellonline.com/11chap.html, makes it easy to identify the points to cover in each issue.
One-Page Newsletter Issue Planning Worksheet
Text elementPurposeContent ideasLength
HeadlineQuickly communicate topic benefitProposals ...

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