Design to Sell

Using Tip Sheets to Further Promote Your Expertise

Once you have created a one-page newsletter, you can carry the idea of promoting your competence one step further by using tip sheets.

How Tip Sheets Differ from Newsletters

Tip sheets differ from newsletters in that they are shorter and more focused. Typically, they are simple lists of ideas and techniques that help prospects and customers perform a specific task or achieve a desired goal.

Tip sheets are great partners for one-page newsletters because they do not compete with each other:

• Newsletters are best at introducing new ideas to your market, exploring the “what” and the “why.”

• Tip sheets are more action-oriented, and focus on the “how-to” of doing something.

Using Tip Sheets to Build ...