Chapter Twelve. Profiting from Small Ads
What you’ll find:
Put the power of small ads to work.
Plan a small ad program.
Create your small ads.
Use small ads to drive traffic to your Web site.
The first chapter in Part Three was devoted to using postcards to focus your marketing resources on those most likely to buy from you. The second chapter in Part Three described how to consistently educate your market by using one-page newsletters and tip sheets.
In this chapter, you’ll learn how to promote your newsletters, tip sheets, and if appropriate, your Web site—using an ongoing series of small ads. Small ads are intended for use in directories, magazines, and newspapers. The term small typically refers to ads less than two columns wide and 6 inches ...
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