Design to Sell

Creating Your Small Ads

Because space is so limited in small ads, you’ll want to give yourself plenty of time to edit and refine your ideas to the fewest number of words possible. Indeed, you might find yourself investing more time creating small ads than some issues of your newsletter, because you have to assemble multiple elements into a cohesive whole in a limited amount of space.

Elements of a Small Ad

Small ads include the following elements (although some might be combined to save space):

Border Small ads must have strong borders to separate them from adjacent editorial material and competing advertisements.

Focal point Small ads must include a single text or graphical element to attract the prospect’s attention and provide a transition ...