Design to Sell

Chapter Fourteen. Developing a Plan for Your Marketing Publications

What you’ll find:

• The importance of preparing a marketing plan for using the publications you’ve created in this book.

• Creating a marketing plan that works for you.

You’re now ready for action—and great success! In the previous chapters, you’ve learned more about successful marketing and design than the majority of entrepreneurs, self-employed professionals, and corporate managers around the world.

More important, you now know how to use Microsoft Publisher to format your marketing messages to attract attention, invite readership, and project a unique, appropriate image. Most important, you’ve learned how to work as efficiently as possible and how to check your work before you ...