Design to Sell

Introduction

Design to Sell is for anyone who wants to use design to increase sales and profits through more effective and efficient marketing. It takes proven design and marketing principles and shows you how to achieve professional-level results using Microsoft Office Publisher, a robust and readily-available software program already found on hundreds of thousands of personal computers throughout the world.

I’ve long felt that Microsoft Publisher can make more of an immediate impact to the bottom line success of the vast majority of associations, businesses, and individuals, than any other software program. This book is a testament to that belief.

Who Should Buy This Book?

I wrote Design to Sell for readers who resemble the clients around ...