Differences in the strength of relationships creates difference in activities
Because secondary relationships in online communities are stronger than social networks, it is possible to engage in more complex tasks and activities in communities than it is in social networks. Clay Shirky in Here Comes Everybody explains these differences as rungs in a ladder requiring more and more organizational complexity in order to support the activity required by the group. He lists three types of activities:
- collective action
Sharing requires the least amount of organizational complexity because it's the easiest activity in Shirky's ladder, which is also why it's ideal for social networks. Here's an example that should ...
Get Design to Thrive now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.