Chapter 4. Remuneration
Crafting meaningful social experiences
Synopsis
What are people seeking from social experiences? Why do they return over and over to some communities and social networks and abandon others after only a few experiences? This chapter discusses remuneration, which, simply put, is the commonsense observation that individuals remain members of a social network when there is a clear benefit for doing so. People need to believe that they will obtain some positive return on the investment of their time and energy in order to be attracted to participation in an e-community. They need to believe that some value will come from joining a group. The key to long-term success is recognizing that the most important remuneration community ...
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