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Design: Type by Tony Seddon, Paul Burgess

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Blok Design:
Canada
Simple, beautiful, and
effective. The full-bleed
text helps change the pace of
the book while retaining its
minimal approach.
Moxie Films (U.S.) had produced a successful
documentary called
Uneven Fairways
, celebrating
the African Americans who fought prejudice and
segregation for the right to play golf at the
highest level. The director wanted to follow this
with a book featuring portraits of these legendary
golfers by Nike photographer, Michael Faye. Blok
developed the title,
PAR
, for its two meanings: the
strokes a golfer needs to complete a hole and the
struggle to be “on par,” or equal. The design is
bold, befitting the players, and showcases the
intimacy of the portraits.
You’d think that
u
nderlining all the text
would be anti-minimal, bu
t
o
n such an una
ff
ected pa
g
e,
i
t adds a strikin
g
persona
l
ity
t
o the text
a
nd
a
dds
i
ntri
g
ue too
.
A closer look
Three letters, one image.
That’s a powerful cover.
Blok shows immense
confidence cropping the
image so drastically and
giving the cover so much
breathing space.
Leaving out the counters in the letters not only makes
die-cutting a lot simpler, but adds a contemporary
edge to the book. It’s simple, but effective.
020
021
Minimal:
Type
Peter Ladd:
Canada
Project: Business Card.
Art Director: Peter Ladd.
Designer: Peter Ladd.
Client: Devin Boquist.
Blok Design:
Canada
Project: Espejo &
Sombras. Art Director:
Vanessa Eckstein.
Designers: Vanessa
Eckstein, Patricia
Kleeberg. Client:
Fernando Arrioja.
022
023
Minimal:
Type
Blok Design:
Canada
Project: Oueja Negra
Lowe. Art Director:
Vanessa Eckstein.
Designers: Vanessa
Eckstein, Patricia
Kleeberg. Client: Oueja
Negra Lowe.

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