Design: Type

Blok Design:

Canada

Simple, beautiful, and

effective. The full-bleed

text helps change the pace of

the book while retaining its

minimal approach.

Moxie Films (U.S.) had produced a successful

documentary called

Uneven Fairways

, celebrating

the African Americans who fought prejudice and

segregation for the right to play golf at the

highest level. The director wanted to follow this

with a book featuring portraits of these legendary

golfers by Nike photographer, Michael Faye. Blok

developed the title,

PAR

, for its two meanings: the

strokes a golfer needs to complete a hole and the

struggle to be “on par,” or equal. The design is

bold, befitting the players, and showcases the

intimacy of the portraits.

You’d think that

u

nderlining all the text

would be anti-minimal, bu

t

o

n such an una

ff

ected pa

g

e,

i

t adds a strikin

g

persona

l

ity

t

o the text

a

nd

a

dds

i

ntri

g

ue too

.

A closer look

Three letters, one image.

That’s a powerful cover.

Blok shows immense

confidence cropping the

image so drastically and

giving the cover so much

breathing space.

Leaving out the counters in the letters not only makes

die-cutting a lot simpler, but adds a contemporary

edge to the book. It’s simple, but effective.

020

021

Minimal:

Type

Peter Ladd:

Canada

Project: Business Card.

Art Director: Peter Ladd.

Designer: Peter Ladd.

Client: Devin Boquist.

Blok Design:

Canada

Project: Espejo &

Sombras. Art Director:

Vanessa Eckstein.

Designers: Vanessa

Eckstein, Patricia

Kleeberg. Client:

Fernando Arrioja.

022

023

Minimal:

Type

Blok Design:

Canada

Project: Oueja Negra

Lowe. Art Director:

Vanessa Eckstein.

Designers: Vanessa

Eckstein, Patricia

Kleeberg. Client: Oueja

Negra Lowe.