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Design: Type by Tony Seddon, Paul Burgess

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What’s so exciting about this work is
that it’s never been anywhere near a
computer. It’s totally free-form,
totally the work of one man’s hand
and a couple of pens.
Often free-form work is
distinguishable by the person who
did it. It has that person’s hallmark
all over it, his style of typography.
But this piece relishes in being
totally diverse, every piece of type
being in some way different, as if
drawn my many different hands.
Jay Roeder:
USA
A closer look
It may look like fairly random
doodling, but to create typography
quite so imperfect, you have to know
your stuff. To intentionally get
perspectives wrong, characters
incorrect, and generally allow the
mind to do things it’s trained not to
takes immense skill—and a slightly
warped brain, I suspect!
158
159
Free-form:
Type
344 Design:
USA
Project: “ink &
circumstance”. Art
Director: Stefan G.
Bucher. Designers: Emily
Potts, Tom Biederback.
Client: STEP Inside
Design magazine.
Shawn Sanem:
USA
Go Welsh:
USA
Project: Bud Prize Poster
2010. Designer: Shawn
Sanem. Client: Helix.
Project: Call for entries
poster series: Volume 4.
Art Director: Craig Welsh.
Designer: Scott Marz.
Client: Music For
Everyone.
160
161
Free-form:
Type
Sophy Lee Design:
USA
Project: Cinderela, a
book cover for the adult
version of Cinderela,
made from old clothes.
Art Director: Sophy Lee.
Designer: Sophy Lee.
Client: MFA, School of
Visual Arts.

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