Design: Type

This identity for the Cake

Liberation Front was created with a

rather tongue-in-cheek proletariat

protest movement vibe to it. It is kept

very much alive with a campaign of

messages that can be freely daubed

onto posters and walls (using

washable inks no doubt!).

Using a stencil font will always

create a fairly military or

militant feel to the project, but

it’s softened here with the use

of more feminine colors.

Imagine:

UK

A closer look

By spraying the graphics through

stencils, the free-form nature of this

work is really brought alive. Every

piece becomes unique, and the erosion

of the font along with overspill and

blurring help make it a very powerful

piece of free-form type.

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Free-form:

Type