Part 1Research

The first part of this book is about research. You’ll learn why research is important and find out which kinds of research work well (and what you should avoid). You’ll learn how to observe what people actually do and how to interview people. You’ll see how to use personas to keep track of your research and to focus your product’s design. Later, you’ll see how to structure your product using card sorts.

So, let’s start out by figuring out why research is important.

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