Chapter 3. Your Audience

Your portfolio is an expression of who you are. But even the unique “you” changes according to your mood and situation. Kicking back with friends sparks a different state of mind than visiting your family. It should. You’re relating to people whose assumptions, goals, and values are probably galaxies apart. However, unless you’re a chameleon, you don’t become someone new with each group. You adapt your style to make the people you’re with more comfortable with you.

Creating a portfolio that speaks effectively to prospective clients or employers might require similar adjustments. But when you are with different groups, you have the benefit of knowing their expectations already. You’ve had years to learn the unspoken code ...

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