Chapter 7: Business Aspects of Multimedia Networking

T.M. RajkumarAmitava Haldar

AS A HIGHLY EFFECTIVE METHOD OF COMMUNICATION THAT SIMULTANEOUSLY PROVIDES SEVERAL FORMS OF INFORMATION TO THE USER— audio, graphics and animation, full-motion video, still images, and text—multimedia offers a departure from the communication confines present in other singular-media applications. Advances in multimedia technology and widespread acceptance of the technology in the business community are driving the need to effectively and efficiently distribute multimedia applications.

Users today have easy and inexpensive access to multimedia-capable equipment. The explosive growth of the CD-ROM applications such as multimedia databases, and the World Wide Web indicate ...

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