Introduction

The Meaning of Identity

To be or not to be, that is the question.

—Hamlet, trying to decide if he should create a Twitter account

Excuse me, but who are you, exactly?

You are a father or mother, a son or daughter, husband or wife, a significant other, a rock climber, a kite-flyer, a bicycle enthusiast, a marathon runner, a collector of old movies, a secret novelist, a boxing fan. You are the center of your universe. On the picture collage from the company picnic, which is taped to the wall just inside the cafeteria, you are represented by color photos of you with your colleagues, eating potato chips and tossing a Frisbee.

But to your company... you are a collection of bytes. In the recesses of your employer’s servers, you are represented ...

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