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Designing and Conducting Survey Research: A Comprehensive Guide, 4th Edition by Richard A. Parker, Louis M. Rea

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PREFACE

The sample survey research industry can expect to continue its rapid expansion in the years ahead. As we move through the twenty-first century, myriad technological and analytical innovations have firmly entrenched the probability sample as an indispensable part of life. The growing population and associated socioeconomic complexities, the strengthening of capitalism as a worldwide economic system, and the concurrent forces of democracy surfacing with strength around the globe guarantee the continued significance of sample survey research as a means of gathering data and understanding the interests, concerns, and behavior of people everywhere.

There is a shortage of well-focused, easily understood, yet theoretically and methodologically ...

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