Designing and Developing Analytics-Based Data Products

An increasing number of companies are creating products that combine data with analytical capabilities. Creating an effective development process for these data products requires following well-established steps — and adding a few new ones, too.

Thomas H. Davenport and Stephan Kudyba

FALL 2016

Thanks to several waves of innovation in recent decades, the rise of information and technology is one of the dominant features of the current economy. The expansion of the information economy that began in the mid-1990s included enhanced hardware and software capabilities, abundant broadband Internet access, and increasingly widespread use of the Internet. These developments helped spur the creation ...