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Designing and Producing Media-Based Training by G Cartwright, Steve Cartwright

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Introduction

Training represents a $60 billion market,1 and that market continues to increase each year. More than $14 billion of that figure is spent on outside services, with almost $4 billion dollars going toward technology. The key questions are: Will these dollars be spent wisely? Will training organizations receive measurable results for what they spent on training? This book was written to help your organization respond to those questions with an enthusiastic “Yes.”

It’s easy to get caught up in the excitement of the technology available and to focus your energies on issues such as Internet training distribution; choosing between CD-ROM and DVD; measuring the value of MPEG versus M-JPEG technology—the list is endless. Indeed, if we are ...

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