May 2017
Intermediate to advanced
348 pages
7h 53m
English
Content preview from Designing BotsBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 13. Monetization
A wise person should have money in their head, but not in their heart.
—JONATHAN SWIFT
WHY ARE WE TALKING about making money in a design book? Well, many aspects of business are tightly connected to design choices. Understanding how your bot is going to drive revenue is an important part of understanding your engagement with your users.
Let’s get one thing clear: a bot is a type of user experience, and a way to expose products, services, or a brand. The only way to make money out of bots, without having a service or a product, is to be a bot builder and have someone pay you to build that bot. End users do not pay for bots, they pay for the services the bots expose; they pay for the products they promote and they are influenced to connect to the brands they represent. But still, in the same way we now have companies that call themselves mobile businesses because they make most of their revenue through mobile, we are going to see more and more companies calling themselves bot companies.
Key takeaway
End users do not pay for bots, they pay for the services the bots expose.
In this chapter we will review the direct and indirect ways that bots can drive revenue. This is not a comprehensive list, as I am sure entrepreneurs will come up with many other ways to make money in this industry.
Subscription
This is currently the most common way that bots drive revenue—the bot provides an ongoing service that the user subscribes to and pays for.
An example of a subscription-based ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.