Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, First Edition

Book description

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?


In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow.


Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first.


Learn how to

  • Model your content and its underlying subject domain
  • Design digital products that scale without getting messy
  • Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered
  • Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

Table of contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Dedication
  5. Acknowledgements
  6. Contents
  7. Foreword
  8. Introduction
  9. Let’s Get Connected
    1. 1 Designing From the Bottom Up
      1. New Model Army
      2. Structure Connects Content
      3. It’s Design All the Way Down
      4. Chapter by Chapter
      5. Climbing the Summit
    2. 2 Why We Need a New Way of Approaching Digital Content
      1. Does This Sound Familiar?
      2. Take a Step Back
      3. A New Approach
    3. 3 Understanding Structured Content
      1. Setting Content Free
      2. What Is Structured Content?
      3. Moving Toward Structured Content
      4. Using Structured Content
      5. Go Forth and Create Structure
  10. Structuring Content
    1. 4 Researching the Subject Domain
      1. Where Do We Begin?
      2. Deconstructing Subjects
      3. Getting Started
      4. Talking to the Users
      5. Overcoming Objections
      6. Defining Problems Before Solutions
    2. 5 Creating a Domain Model
      1. How Do We Make the Connections?
      2. Connecting Concepts
      3. Forming Meaningful Relationships
      4. Breaking Down a Model
      5. Modeling Is Teamwork
      6. Using the Sticky Note Method
      7. Agreeing on Your Domain
      8. Finding a Ubiquitous Language
      9. Establishing Cardinality
      10. Knowing When to Stop
      11. Bringing In Experts
      12. Who Uses the Model?
      13. More Examples
      14. Modeling for the Future
    3. 6 Translating to a Content Model
      1. Content vs. Expression
      2. From Domain Model to Content Model
      3. From Objects to Content Types
      4. Reconnecting to Form the Content Model
      5. How the Content Model Is Used
  11. Publishing Content
    1. 7 Designing Connected Content
      1. UX for Content
      2. Constructing Content Resources
      3. Prepare Your Content
      4. Filling In the Blanks
      5. Content First, Content Only
    2. 8 Implementing Connected Content
      1. From Theory to Reality
      2. Content Management and the CMS
      3. Content Types—The Technical Side
      4. Taxonomy—A Quick Note
      5. Content Creation
      6. Assemble the Implementation Team
      7. Everything Is Connected
    3. 9 Bringing Your Content to Life
      1. Designing with Content
      2. Planning Your Templates
      3. Designing Templates
      4. Designing Navigation
      5. Being Everywhere
      6. Stable Structure, Creative Content
      7. Looking Back
  12. The Future
    1. 10 The Future Isn’t Waiting 201
      1. Real Talk
      2. Convincing Your Boss
      3. Making This Happen
      4. Measuring Success
      5. It’s Just Information Architecture
      6. Linking Data
      7. What’s Next?
  13. Index
  14. Code Snippets

Product information

  • Title: Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, First Edition
  • Author(s): Mike Atherton, Carrie Hane
  • Release date: December 2017
  • Publisher(s): New Riders
  • ISBN: 9780134764061