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Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, First Edition by Carrie Hane, Mike Atherton

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Chapter 2 Why We Need a New Way of Approaching Digital Content

Organizations are creating more content than ever. Endless website redesigns, excessive numbers of microsites to manage, and siloed content marketing channels all contribute to a plethora of content. Keeping up with new interfaces where your content needs to display seems like a losing race. It doesn’t have to be this way. Take a step back and take a deep breath to get a grip on your content. There is another way that is better for your organization and better for your audience.

Does This Sound Familiar?

You’ve launched a new website that took months (or years) to create. You’re excited about it, and you tell your audience (and board) all about it. It is gorgeous to look at, easy ...

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