Of course, I want to sell this record—there’s no point making it otherwise.
—George Michael, British musician
Let me say right off the bat that this is not a business strategy book, so what we’ll be focusing on in this chapter will be those business decisions that have a direct impact on the design of the product. Sure, we’ll also take a look at some tips and marketing strategies, but for more in-depth information about the business of digital products, there are a gazillion of other books and authors.
First of all, the monetization strategy ...
