Designing Digital Products for Kids: Deliver User Experiences That Delight Kids, Parents, and Teachers

© Rubens Cantuni 2020

R. CantuniDesigning Digital Products for Kidshttps://doi.org/10.1007/978-1-4842-6287-0_10

10. Market Your Product

An Overview on Strategies to Monetize and Sell.

Rubens Cantuni¹ 

(1)

Monza, Italy

 

Of course, I want to sell this record—there’s no point making it otherwise.

—George Michael, British musician

Let me say right off the bat that this is not a business strategy book, so what we’ll be focusing on in this chapter will be those business decisions that have a direct impact on the design of the product. Sure, we’ll also take a look at some tips and marketing strategies, but for more in-depth information about the business of digital products, there are a gazillion of other books and authors.

First of all, the monetization strategy ...