Gamification is one of those buzzwords that started gaining more and more popularity a few years ago. Lots of companies tried to implement some sort of gamification mechanic in their products, but very few did that right.
Why it’s important for us to understand what gamification is and how it works? Adding gaming elements to an experience can be a very powerful tool because the idea of play is in our DNA. Humans have played games since forever, as all mammals1 (and not just them) do. Even if we, sadly, stop playing or drastically reduce its amount, when we grow up, the idea of “game” is very ...
