Designing Digital Products for Kids: Deliver User Experiences That Delight Kids, Parents, and Teachers

© Rubens Cantuni 2020

R. CantuniDesigning Digital Products for Kidshttps://doi.org/10.1007/978-1-4842-6287-0_5

5. Gamification

Rubens Cantuni¹ 

(1)

Monza, Italy

 

Gamification is one of those buzzwords that started gaining more and more popularity a few years ago. Lots of companies tried to implement some sort of gamification mechanic in their products, but very few did that right.

Why it’s important for us to understand what gamification is and how it works? Adding gaming elements to an experience can be a very powerful tool because the idea of play is in our DNA. Humans have played games since forever, as all mammals¹ (and not just them) do. Even if we, sadly, stop playing or drastically reduce its amount, when we grow up, the idea of “game” is very ...