CHAPTER THREE
DESIGNING THE STRUCTURE
As we have seen in Chapter Two, George dos Santos and his executive team at Capital Bank Corp. (CBC) were in agreement that the current organization structure would need to be reevaluated. CBC’s strategy required it to build deep relationships with new institutional clients while improving the speed of development and quality of the products the firm offered. The new strategy required CBC to transform itself. Where it now focused on selling a few niche products to the captive in-house market of its much larger ...
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