Chapter 4. Setting Objectives and Preparing Evaluations

In the last chapter, you learned how to analyze the needs underlying the online learning program. Once that’s complete, you’re ready to begin designing the learning product. Right?

Not quite. Although you have determined what the learning product should accomplish, you need to formally state the goals for it. By establishing these goals, both the course development team and sponsor have a common agreement about the purpose of the learning product. Immediately after setting the goals—and before any design work begins—you also draft the evaluation instruments for the learning product. That is, you draft the satisfaction surveys, tests, and follow-up surveys. If the goals state what the learning ...

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