Though the Moldable Model© places role modeling in the first position of the framework, it is best to discuss the reasons why a company would want to be ethical or the context portion of the model. One top-level executive in my research believed that employees should always be given context or solid reasons why their company practiced ethical behavior (Dunn 2013).1 It is not sufficient to state the traditional parental reasoning “because I said so,” to intelligent, educated, and well-trained employees who desire ownership and collaboration in organizations today. It is equally critical to demonstrate to employees that there are solid, research-based reasons for a company to desire ethical behavior. Interviewees ...
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