Book description
The second edition of this title can be found here.
A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals.
Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes.
- Learn the three main strategies to help people change behavior
- Identify your target audience and the behaviors they seek to change
- Extract user stories and identify obstacles to behavior change
- Develop effective interface designs that are enjoyable to use
- Measure your product’s impact and learn ways to improve it
- Use practical examples from products like Nest, Fitbit, and Opower
Publisher resources
Table of contents
- Designing for Behavior Change
- Foreword
- Preface
-
I. Understanding the Mind and Behavior Change
- 1. How the Mind Decides What to Do Next
- 2. Why We Take Certain Actions and Not Others
- 3. Strategies for Behavior Change
-
II. Discovering the Right Outcome, Action, and Actor
- 4. Figuring Out What You Want to Accomplish
- 5. Selecting the Right Target Action
-
III. Developing the Conceptual Design
- 6. Structuring the Action
- 7. Constructing the Environment
- 8. Preparing the User
-
IV. Designing the Interface and Implementing It
- 9. Moving from Conceptual Designs to Interface Designs
- 10. Reviewing and Fleshing Out the Interface Designs
- 11. Turning the Designs into Code
-
V. Refining the Product
- 12. Measuring Impact
-
13. Identifying Obstacles to Behavior Change
- Watch Real People Using the Product
- Check Your Data
- Figure Out How to Fix the Obstacles
- On a Napkin
- 14. Learning and Refining the Product
- VI. Putting It into Practice
- A. Glossary of Terms
- B. Resources to Learn More
- C. Bibliography
- D. About the Author
- Index
- About the Author
- Copyright
Product information
- Title: Designing for Behavior Change
- Author(s):
- Release date: November 2013
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781449367626
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