For Jamie & Olivier, who inspire the most meaningful emotional experiences in my life.
Foreword
We want our work to stand out from the rest. We want people to have such a great experience that they feel the need to talk about it to everyone. We want what we make to be remarkable.
Often those seeking remarkability get it for just a moment. Some have achieved their goal of joyful office watercooler discussions by creating a thirty-second Superbowl Spot with something as simple as a handful of slothful individuals answering their phone with an exaggerated “WHAAATS AAAWWP?” Others get it with a viral video of dogs on skateboards. But these are just quick flashes in the pan.
The real payoff comes when we can make that remarkability last. When we ...
