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Designing for Interaction: Creating Innovative Applications and Devices, Second Edition by Dan Saffer

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3. Design Strategy

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Designing a product for everyone, everywhere, for all time is not realistic. Before you design anything, you need to determine what should be designed, and why. Just as importantly, you need to determine what is not going to be designed. You have to understand what the value of the proposed product is: both for users and for the sponsoring organization. And you have to figure out how this product will fit in—or, better yet, redefine—its product category, and how it will differentiate itself from other products on ...

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