5. Structured Findings


Notes. Pictures. Audio and video recordings. Impressions. Observations. These are the types of data that designers are typically left with after doing design research. Data like this can be worse than useless; it can be overwhelming and confusing. It needs to be turned into something that designers—and indeed, the whole product team and stakeholders—can understand and use. The unstructured mass of data needs to become structured findings.

Structured findings are research data put into a form that can be easily ...

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