Designers of all stripes today are seeking social and civic projects that have a mission to serve the greater good at their core. Part of this growing trend stems from the desire to use skills for their highest potential. But the real payoff is the ability to use new design tools and approaches to help solve usability and communication issues in the social space at scale.
In this O'Reilly report, Gretchen Anderson—VP of Product for a national non-profit in education—explains how designers can use their skills to help affect positive social change. You'll learn how designing for the social space often differs considerably from commercial work, and explore lessons from the field when working in civic engagement projects, non-profit advocacy, and healthcare.
- Understand the importance of being empathetic by learning what works, rather than creating things "for" people
- Focus on methods that help people make long-term behavioral changes
- Target your designs for everyone affected by a particular social segment, instead of those most easily reached
- Learn why the tolerance for risky solutions is low for social projects
Table of contents
1. Designing for Social Impact
- What Is Social Impact?
- What’s Different About Designing for Social Impact?
- The Social Impact Lifecycle
Lessons from the Field
- 1. Garner an Invitation
- 2. Meet Them Where They Are...On-the-Go, Offline
- 3. Imagine Feeding the Trolls
- 4. Appeal to Identity, and Make a Plan
- 5. Use Data to Inform and Provoke Actions
- 6. Not Just What You Say, But How You Say It
- 7. Algorithms versus Legislation
- 8. Time-Shift and Demystify the System
- 9. Agile + Social Impact: Fast-Cycle Research
- Looking Forward
- Title: Designing for Social Impact
- Release date: June 2015
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491928301
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