Designing for the Social Web

Chapter 1. The Rise of the Social Web: A social and economic change that has barely begun

	“The Web is more a social creation than a technical one. I designed it for a social effect—to help people work together—and not as a technical toy. The ultimate goal of the Web is to support and improve our weblike existence in the world. We clump into families, associations, and companies. We develop trust across the miles and distrust around the corner. What we believe, endorse, agree with, and depend on is representable and, increasingly, represented on the Web. We all have to ensure that the society we build with the Web is of the sort we intend.”
	--TIM BERNERS-LEE, WEAVING THE WEB[1]

The Amazon Effect

If you’ve ever watched someone shop at Amazon.com, ...