Designing for the Social Web

Chapter 5. Design for Ongoing Participation: How to keep people happy and participating over the long term

	“Even a casual trip through cyberspace will turn up evidence of hostility, selfishness, and simple nonsense. Yet the wonder of the Internet is not that there is so much noise, but that there is any significant cooperation at all. Given that online interaction is relatively anonymous, that there is no central authority, and that it is difficult or impossible to impose monetary or physical sanctions on someone, it is striking that the Internet is not literally a war of all against all.”[1]
	--PETER KOLLOCK, PROFESSOR OF SOCIOLOGY, UCLA

So you’ve started having authentic conversations (Chapter 3), and you’ve optimized your screens for sign-up ...