Chapter 8. The Funnel Analysis: A simple analysis tool to assess the health of your web site


“It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.”


As we have noted through much of this book, there are important benefits to talking about your site in terms of the usage lifecycle.

In this chapter, we use the lifecycle to start measuring the effectiveness of your web site. It allows us to create a robust ecosystem for data-driven design.

The Funnel View

A good way to find out what’s broken in your web app is a funnel analysis.[1] A funnel analysis can show how effective your site is at moving people along the usage lifecycle from Interested to Passionate.

So picture ...

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