Chapter 6Game Business Models

The subject of how to monetize games for kids can be touchy. But the reality is that it’s a business and a lucrative one for many. The same business models used in games in general can be used for children’s games; however, some present challenges, depending on the age of the audience.

This chapter summarizes business models in the gaming industry and the challenges they present in the children’s media sphere, including:

  • Premium games
  • Free games
  • Ad support
  • Free-to-play and in-app purchase games
  • Monetization and ethical considerations for children’s games

Premium Games

A premium game is a one-time purchase that gives the user access to the entire game without making another purchase. Premium games are especially ...

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