February 2014
Intermediate to advanced
352 pages
8h
English
book
Designing Organizations: Strategy, Structure, and Process at the Business Unit and Enterprise Levels, 3rd Edition
by Jay R. Galbraith
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Chapter 5
Types of Single-Business Strategy
In this chapter, we apply the general principles of lateral organizational design described in chapter 4 and present examples of product-centric, customer-centric, and real-time organizations. All of these examples are companies that are pursuing single-business strategies using the functional structure. They implement their differentiation variations but with lateral cross-functional processes.
Product-Centric Strategy
The first variation on the single-business strategy is the product-centric model. We use Nike, the US athletic shoe company, as the example. I referred to Nike in chapter 2 on start-ups. Recall that it entered the US running shoe market with high-quality Japanese shoes that were cheaper ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.