May 2011
Intermediate to advanced
416 pages
9h 32m
English
Content preview from Designing Search: UX Strategies for eCommerce SuccessBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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CHAPTER 13
DESIGNING EFFECTIVE BREADCRUMBS
Historical Breadcrumbs PAGE 198
Hierarchical Breadcrumbs PAGE 202
Emergent Breadcrumb Designs That Integrate Search and Browse PAGE 203
Case Study: Integrated Faceted Breadcrumbs on Walmart PAGE 214
Usability, SEO, and Faceted Navigation, by Jaimie Sirovich PAGE 219
On The Future of Breadcrumbs, by Keith Instone PAGE 225
In a 2007 Alertbox entry titled “Breadcrumb Navigation Increasingly Useful,” Web-design expert Jakob Nielsen states: “Breadcrumbs show people their current location relative to higher-level concepts, helping them understand where they are in relation to the rest of the site. Breadcrumbs afford one-click access to higher site levels and thus, rescue users who parachute into very specific, but inappropriate, destinations through search or deep links. Breadcrumbs never cause problems in [usability] testing. People might overlook this small design element, but they never misinterpret breadcrumb trails or have trouble operating them.”
Based on his statement, you might conclude that breadcrumbs have attained the status of an essential finding user interface element; however, the prominent usability expert Jared Spool disagrees. In his blog post Design Cop-out #2: Breadcrumbs, Jared Spool states that, although breadcrumbs themselves aren't bad, many sites implement breadcrumbs poorly and use them as a design hack to compensate for a poorly designed finding experience. According to Jared, the biggest problem with many breadcrumb ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.