August 2015
Intermediate to advanced
620 pages
13h 26m
English
Content preview from Designing Social Interfaces, 2nd EditionBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 10. Long-Time Listener, First-Time Caller
Flatter me, and I may not believe you. Criticize me, and I may not like you. Ignore me, and I may not forgive you. Encourage me, and I will not forget you. Love me, and I may be forced to love you.
—WILLIAM ARTHUR WARD
Soliciting Feedback
SOLICITING FEEDBACK FROM PEOPLE, no matter the form, is one of the easiest ways to engage your community. After all, everyone has an opinion. Giving feedback is also considered one of the lowest barriers to entry for user engagement and is often the first step on the ladder of user participation.
User ratings are potentially the easiest item to add to a site to gather user opinions and can start a user down the participation road. Additionally, as you build up the engine around ratings, you can use the information to understand your users and create more value for them through recommendations (see Recommendations) and other socially driven features. Ecommerce benefits greatly from the inclusion of ratings and reviews. There is a level of trust and authenticity that consumers respond to even with the inclusion of negative reviews. Research has shown that people are more likely to buy if a product site includes ratings and reviews. Amazon has been quite successful at this, using purchasing behavior and ratings to infer which new products might be interesting to the purchaser.
Finally, leaving comments (which is the first step in having a user-to-user conversation about an item), giving feedback, and reviewing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.