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Designing Successful e-Learning: Forget What You Know About Instructional Design and Do Something Interesting, Michael Allen's Online Learning Library by Michael W. Allen

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Scenario 2: Water Mountain Beverage Company
Ichiro of Water Mountain Beverage Company has always been a meticulous instructional designer—organized, punctual, and charismatic. Everyone trusts Ichiro, both those inside and outside the training department. Trainers have confidence in Ichiro’s experience and his ready knowledge of learning research. Division leaders actually recognize their naiveté about instruction, but feel that because Ichiro is in charge, their training is superior to the competition’s and gives them a competitive advantage.
e-Learning at Water Mountain Beverage Company is used widely. It has saved significant training expenses. It has saved so much, in fact, that they now develop and deliver about three times the amount of ...

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