Chapter 3. Internet Business Strategy

 

The best ideas are common property.

 
 --Lucius Annaeus Seneca[1]

Commerce and Technology Revolutions

It may seem odd to have a chapter on broad-brush business strategy in a book about the design of systems for Internet commerce. We think it makes sense, because the Internet changes so many of the facts underlying the basic assumptions of business. Jeff Bezos of Amazon.com has noted that changes in technology or infrastructure affect commerce in two phases, or waves. In the first wave, companies use the new technology to improve old processes and business models. In the second, more important wave, companies use the new technology for complete reinvention of their businesses. As we will see, the last time something ...

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