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Designing the Moment: Web Interface Design Concepts in Action by Robert Hoekman Jr.

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Appendix . The Keys to Great Design

In Designing the Obvious, I described seven core tenets of great Web application design and how to apply them to any project. I said, to design great applications, we need to:

  • Build only what’s absolutely necessary

  • Quickly turn beginning users into intermediates

  • Prevent errors whenever possible and handle the errors we cannot prevent gracefully

  • Reduce and refine interactions and task flows until even the most complicated applications are clear and understandable

  • Design to support a specific activity

  • Make constant, incremental improvements to our processes and applications

  • Ignore the demands of users and stick to a vision

These statements have guided me through project after project, proving to be an essential list of ...

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